Stop Signing.
Start Negotiating.
Most startups and mid-market companies sign technology contracts without knowing what the market pays, what terms are negotiable, or what risks are buried in the fine print.
aptAIvisor changes that — for technology buyers, sellers, and everyone who is both.
TECHNOLOGY BUYER
Your Salesforce renewal is in 47 days. You're paying 34% above market.
✓Benchmark 100+ vendors against what peers pay
✓Get a specific negotiation playbook per vendor
✓Flag risky clauses before you sign
✓90-day renewal alerts so you never miss a window
avg saved per renewal
18K
3x ROI on the Buyer plan from a single deal
TECHNOLOGY SELLER
Your deal desk takes 4 weeks. It should take 3 days.
✓Generate contracts from CRM data + email threads
✓AI review of inbound redlines with counter-drafts
✓Build deal P&L to justify discount to your CFO
✓Know the optimal price point before you quote
10 days
29x ROI from accelerated deal velocity
faster per deal close
BUYER + SELLER
You are overpaying for your Digital Transformation. And underpricing your Differentiation
✓Full buyer intelligence - benchmark, risk, renewals
✓Full seller intelligence - deal desk, pricing, redlines
✓Benchmark work in both directions
✓One platform, 25% less than buying both separately
2-Sided
Buy-side insights
Accelerate and sharpen sell-side revenue
and vice versa
Â
data flywheel
THE PROBLEM
Your vendors know exactly
what you should pay. You don't.
Enterprise procurement teams have benchmarks, playbooks, and dedicated analysts. Everyone else has a spreadsheet and a gut feeling.
No pricing benchmarks
You have no idea if the quote you just received is fair, inflated, or what comparable companies are paying.
Affects 78% of startups
Renewals sneak up
Auto-renewal windows close silently. By the time you notice, the leverage was 90 days ago.
Avg 23-day notice window
Deal Desk bottlenecks
Manual P&L builds, redline reviews, and approval cycles add weeks to deals that should close in days.
Avg 18-day deal delay
Tools built for giants
Solutions from Vendr and Tropic start at $20K–36K/yr and require millions in existing SaaS spend to qualify.
$36K+ to get started
THE aptAIvisor PLATFORM
Four Modules.
One Platform.Â
Each module works standalone. Together they form a complete deal intelligence layer — for both sides of every technology transaction.
From first conversation to final signatureÂ
HOWÂ IT WORKS
and everything after
Upload contracts, emails, or CRM records in any format
Ingest
Analyze
AI risk-scores clauses, benchmarks pricing, flags anomalies
Get a specific playbook — what to push, what leverage you have
Negotiate
Auto-generate approvals, business cases, and summaries
Close
Govern
Monitor obligations, track renewals, measure outcomes
WHOÂ IT IS FOR
Built for the personas who live
inside technology deals every day
BUILT BY THE BUILDERS WHO'VE ON BOTH SIDES
30+ years pricing the world's largest technology deals
"The biggest friction in enterprise technology isn't the product — it's the contract. Pricing is opaque. Negotiation is asymmetric. Most companies are signing agreements with no idea what the market actually pays."
Pratt Dey
Founder, CEO, aptAI Solutions Group
We spent over 30 combined years at AWS and other hyperscalers at the center of complex technology deal-making — structuring multi-billion dollar custom technology deals and strategic collaborations for digital transformations across industry verticals, public sector, mid-market and startups.
We are now democratizing the deal intelligence. The institutional deal intelligence that made those large deals work is now available to every company — not just the ones with enterprise procurement and deal teams.
at Hyperscaler deal pricing and partner strategy
30+ years
in cloud/AI/SaaS Marketplace commit
$B+Â
strategic collaboration and equity investment
Global
complex cloud/AI, tech OEM pricing, and datacenter financeÂ
AWS, Microsoft & Dell
WHY aptAIvisor
The only platform built for both sides of the deal
